Search Engine Optimized (SEO)

Search Engine Optimized (SEO)

How Can You Optimize a Blog for Searching?

Source: 6 Ways to Optimize Your Blog for Search Engines

Step One:

Start with good-quality, informative content. Your post or website should contain information that is:

  • easy to read
  • interesting – keeps the reader reading
  • easily accessible and easy to navigate
  • appeals to your target audience

Quality content helps attract ‘incoming links’. This leads to search engines seeing these other websites linking to your certain webpage, and they will conclude that your website has valued information and therefore your web page moves up in ranking. This is the first and most important step when optimizing your website for search engines.

Step Two:

Keywords, keywords, keywords:

  • Think – what words or phrases would your target audience use to find your post or web page?
  • Determine the primary keywords in your content.
  • Think of words that relate to your keywords.

Use the most relevant and appropriate key terms and include them in the meta title and descriptions. Therefore, when a search engine (i.e. Google) sees all these related keywords on your website, it can more easily determine the information on your page, and this will increase the likelihood that your webpage will receive a higher ‘search engine return’.

Step Three:

Meta titles and descriptions are used to help a search engine or a reader determine the information on a webpage. These also appear in the search engine results, so it is important that they appeal to your target audience in order to increase the chances of them opening your webpage.

Some helpful tips:

  • Good meta descriptions reflect or summarize the content on your webpage. One good tip is to have primary keywords appear at the beginning of both your title and meta description.
  • Title tags are limited to 72 characters and title descriptions approximately 165 characters.
  • Be careful, however, when using keywords; do not overuse key terms and make sure that, when you use them in your title or description, they ‘flow’ with your text.

Step Four:

Analyze your webpage:

  • Find out which of the key terms you’ve included were successful.

Revise:

  • Depending on how helpful your key words were, change which ones you’re using as the primary key terms in your meta titles and descriptions.
  • Change, highlight or remove keywords accordingly.

The only difficulty with this is knowing which key terms are being recognized, by search engines, as the primary key terms. However, there are tools available online that analyze your webpage. These tools can offer services such as:

  • Determining how relevant your meta description is in comparison to your webpage.
  • Determining ‘keyword density’ – ideally, density should be kept below 5%, otherwise search engines may penalize you for ‘keyword stuffing’.
  • Shows you how your webpage appears in search results.

A few examples of these tools:

SEOCentro’s Meta Tag Analyzer


Live Keyword Analysis

Textalyser.net

Step Five:

Include both internal and external links in your post or webpage.

Internal links:

  • Help search engines ‘index’ your webpage.
  • Help search engines identify the primary key terms.
  • Help to increase the page rank of linked pages.

When you create a link to another site, made sure you use related keywords rather than something like: ‘click here’. Linking by keyword helps inform search engines that there is related content on your linked webpage.

External links:

  • Help search engines identify the primary key terms.
  • Most importantly, external links help create ‘incoming’ links from other websites. (i.e. If you create a link, in your page, that leads to another website, the blogger or webmaster will most likely see a ‘trackback’ or ‘incoming’ link. If that individual decides your content is related and helpful, it is likely that he/she will, in turn, create a link on their website that leads to yours.)

Incoming links help determine your search engine ranking.

Step Six:

‘Optimize’ your URL for search engines and readers:

  • Change it to something simple and easy to read.
  • Try to include keywords.

For example:

http://sarazafra.wordpress.com/seo-tips/

is much easier to read and is more informative than:

http://sarazafra.wordpress.com/2012/10/22/search-engine-optimized-seo/

How Does SEO Work with Mobile Devices?

Source: The New Mobile SEO: What You Need to Know

The best tip is to get into the habit of good SEO practices, even though mobile ‘bots’ and indexes are different when using web searches.

Things like title tags and heading tags are still important.

One difference between traditional web searches and mobile devices is that they evaluate your website as if it were being rendered on a mobile phone or mobile device. Your website rank is also partly based on how well it renders on that certain type of mobile device.

Does Twitter Use SEO?

Works Cited

Krum, Cindy. “The New Mobile SEO: What You Need to Know.” Web log post. SearchEngineLand. Third Door Media, Inc., 15 Apr. 2010. Web. 22 Oct. 2012. <http://searchengineland.com/the-new-mobile-seo-what-you-need-to-know-40101&gt;.

Lodico, Jim. “6 Ways to Optimize Your Blog for Search Engines.” SocialMediaExaminer.com. N.p., 22 Oct. 2010. Web. 21 Oct. 2012. <http://www.socialmediaexaminer.com/6-ways-to-optimize-your-blog-for-search-engines/&gt;.

Date Published: Oct 22, 2012

Group Members: abbie sue, Natali Laski, tess sutherland & ali Joon Najafpour

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2 thoughts on “Search Engine Optimized (SEO)

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